As a real estate agent, you know that success equals money. The more successful you are, the more money you make, right? For the most part, yes. A successful real estate agent will have those commission checks rolling in. Sure there are dry spells. Real estate is a cyclical business. But the long-term successful agents realize that by doing what they do best, they can weather any type of economic storm and market downturn.
If you got into the real estate industry to make money, join the club. So did your fellow agents. But is that your single motivation for working as a real estate agent? While money, especially making large amounts of money in those hefty commission checks, is enticing, it shouldn’t be the sole motivator for your business. If it’s all about the money, then that will become crystal clear to your clients and prospects and you will have a hard time developing a lifelong referral business.
So, what’s the secret of the top real estate agents’ success? It’s pretty simple, really. There are two major components to building a successful real estate business.
The first is to have passion for the real estate industry. If you are passionate about real estate it will shine through in everything you do. Your expertise will come naturally because you stay on top of what is happening in your market. You will network with professionals who can help your clients and provide them an all-around excellent experience, from lenders to title companies. You will exude confidence that clients can feel comfortable with.
Lacking passion for the real estate business? It will show. It will show in your lack of knowledge. It will show in your lack of enthusiasm. It will show in every aspect of your dealings with clients and prospects. And in the end, lack of passion will cost you. Because who wants to work with a real estate agent who doesn’t care about his own business?
The second component necessary for a real estate agent’s success is the true desire to help others. You’re working with people who have goals. Goals to buy a home. Goals to sell a home. Goals to build a real estate investment nest egg. Without clients, you can’t make a deal. Without a deal, you can’t close a transaction. Without a closed transaction, you can’t get that lovely commission check.
It boils down to the fact that you have to want to help others achieve those goals. If you don’t care about your clients’ goals, then you don’t really about your clients. And that will lose you clients and certainly not gain you any referrals or additional transactions down the road with the few clients you managed to work with.
Successful agents have their clients come back to them for every real estate transaction. Successful agents get referrals through their client base because of the good word-of-mouth from past clients. Successful agents make each and every client feel like she got the best help possible from a real estate agent who cares.